For Your Industry : Apartment Communities

A Welcome Gift to New Residents

Imagine the reaction when your new tenant has just signed their lease and you hand them a welcome packet that contains American Lifestyle magazine. Not only does the quality grab them right away, but your community photo and logo will stand out, making this gift appreciated as it comes from you and not off the rack at some news stand. Your personal greeting and letter in every issue really makes an impact on subscribers. With the ability to order additional copies, you can keep a stack of magazines on hand for these new tenants. The letter inside can be a great "welcome to the community" and can contain additional welcome or local information just for them as new residents.

It Keeps On Giving

If you add each new resident to your mailing list, they will receive American Lifestyle addressed personally to them every other month. Our editors write a summary letter for each issue, but you are free to edit it every time or replace it with your own letter directed personally to your residents. Each one is automatically addressed personally to the subscriber.

Our easy online account manager makes it easy to set up groups to manage your subscribers; and when their lease term ends, you can easily check them off of the mailing list. Recipes are shared more than any other communication by consumers and home makers. Take advantage of that with delicious recipes on tear out cards with your advertisement in every issue. When the gift is shared, so is your information. You can even create custom referral cards or coupons if you like.

Minimal Cost for Maximum Results

As an apartment community, every expense counts. With the affordable gift of American Lifestyle, your residents are shown your appreciation as they receive a high quality, 48-page publication from you every other month.

Coffee table quality means your advertisements stay in view of visitors, family, and friends. And tear out cards make great reminders... that just happen to also carry your advertising info on them.

Make Use of the Space

You not only get great tear out cards that you can use as coupons or resell advertising space on, but you get to upload or choose your own art and advertising for the back cover and the back inside cover of the publication!

This means that a very well-read magazine could carry a full color advertisement on the back showing your beautiful rental community with all of your contact information and driving traffic to your Web site.

Couple that with full-page ad space on the back inside cover and the possibilities are endless. Use that space to create holiday ads or special announcement ads for the community. Consider creating an event calendar to post inside the back cover. Announce that big summer pool party or fall hayride event exclusive to residents of your community. Make it different every issue.

No Artistic Ability?

That's no problem! At American Lifestyle, we have hundreds of tear out cards and existing ads and graphics that you can choose from to fill your magazine. Even more fun is that our graphics team loves to make new ads for our customers! At a very minimal cost, our team can create artwork for any occasion or even just something to help you illustrate the message that you want to deliver. Ad agencies and graphic design houses are not cheap. But American Lifestyle's in-house graphic design team makes these services easily affordable.